Title: ELCA Launches New Visual Emblem ELCA NEWS SERVICE April 1, 1998 ELCA LAUNCHES NEW VISUAL EMBLEM 97-076-AH CHICAGO (ELCA) -- A new unifying visual symbol has been introduced in the Evangelical Lutheran Church in America (ELCA). The emblem was officially approved by the ELCA Church Council at its meeting in November 1997 and is now available for use by congregations and synods. The new emblem is a variation on the Jerusalem cross used by the ELCA since 1995. The cross appears in relation to an orb, symbolizing the world. Within the spheres of the orb can be seen smaller crosses, traditional symbols for the commission to spread the Gospel to the world. The name of the church encircles the emblem. The emblem will be sent to ELCA synods and can be found on the church's web page. It is presented in three forms: one-color black; two-color black and red; and four-color in red, purple, yellow and green, plus black. "I hope that the emblem of our church will serve for each of us as a reminder of the One who unites us, calls, and sends us, namely, our Lord and Savior, Jesus Christ," said the Rev. H. George Anderson, presiding bishop of the ELCA. Anderson explained, "The emblem is simple, yet full of meaning. The central visual element is the cross. That is apt for us as Lutherans. Under the cross we move into witness and service in the vast array of efforts carried out through congregations and through synodical and churchwide ministries." Periscope Marketing Communications, a Minneapolis firm, designed the emblem as part of an overall marketing and identity program for the ELCA. A manual for proper and effective use of the emblem has been developed by the Rev. Lowell G. Almen, ELCA Secretary. Almen writes, "Simple, highly organized visual forms have a strong, unconscious impact upon people's attention and memory. A clearly defined visual image can provide an easily identifiable symbol for an organization or entity, such as this church." "The power of emblem or symbol to unite people and even to change attitudes has been recognized throughout the ages," Almen writes. The manual will be sent to all ELCA congregations. For information contact: Ann Hafften, Director (773) 380-2958 or [log in to unmask] http://www.elca.org/co/news/current.html