ELCA NEWS SERVICE
June 13, 2006
ELCA Offers Davey and Goliath Disaster PSAs
06-081-KH*
CHICAGO (ELCA) -- At the start of the 2006 hurricane season,
the Evangelical Lutheran Church in America (ELCA) is offering
children a message about trusting God and helping others in the
face of disasters. Broadcast public service announcements (PSA)
for ELCA Domestic Disaster Response, called "Working Together,"
features the popular characters Davey and Goliathr. The PSAs
were designed to educate and reassure children that have been
affected by disaster.
"The main message we want children to know is that they're
not alone," said Ava O. Martin, director for public media, ELCA
Communication Services. "What we hope to achieve is for children
to know that God loves them, and God is always there helping
them."
Of the one million people displaced by Hurricanes Katrina
and Rita, about 372,000 were school-aged children in kindergarten
through the 12th grade, according to Susan Kim, news editor,
Disaster News Network.
In the wake of disaster, children are often left feeling
isolated and helpless, Martin said. According to Martin, the
best time to prepare for a disaster is before it strikes.
"This is the time for people to gather the information. In
the middle of a disaster, you're not likely to have power or
access to a computer or television to get to these places that
might be able to help you," she said.
In addition to encouraging children to talk with their
parents, the PSAs direct viewers to the Lutheran Disaster
Response Web site (www.ELCA.org/disaster) where they can find
games, information about natural disasters and tips on how they
can get involved.
"We're hoping that children will be able to find some
resources that help them to know what they can do to help,"
Martin said. "There are a variety of different resources on the
Web site that are specifically geared toward children."
Leaders of ELCA Communication Services and Lutheran Disaster
Response developed the idea and determined that Davey and Goliath
would be the most effective vehicle for the message.
"Davey and Goliath are characters that people already
identify with," Martin said, "and not just children. Baby
boomers, their children, their parents and young children today
all relate to Davey and Goliath because they've been around so
long."
TV Access of Chicago distributed the PSAs to approximately
400 broadcast television stations, 1,000 radio stations and 500
cable outlets. "We've been getting some great airplay already,
and it's only been out two weeks," Martin said.
The PSAs are available in a 60-, 30- and 15-second formats
to interested media outlets. To view and download the PSAs,
visit http://daveyandgoliath.org on the Web.
*Katherine R. Hinck is a senior journalism and religion major at
Augustana College, Sioux Falls, S.D. This summer she is an
intern with the ELCA News Service.
For information contact:
John Brooks, Director (773) 380-2958 or [log in to unmask]
http://www.elca.org/news
ELCA News Blog: http://www.elca.org/news/blog
