Title: Marvin Roloff Will Head Augusburg Fortress ELCA NEWS SERVICE April 26, 1996 MARVIN ROLOFF WILL HEAD AUGSBURG FORTRESS COLUMBUS, OHIO (ELCA) -- The Rev. Marvin L. Roloff, 62, was elected president and CEO of Augsburg Fortress Publishers by unanimous vote of the Board of the Publishing House here today. Augsburg Fortress is the publishing house of the Evangelical Lutheran Church in America. Roloff has served for a year as acting president and CEO, following the resignation of Gary J.N. Aamodt, while continuing as director for customer resources and relationships. In his report to the board Roloff said, "The publishing house finds itself as a resource provider in a culture that is caught between a poverty of values and a search for spirituality." In an interview he described the past year as one of "formation." He said, "Augsburg Fortress is positioned on the threshold of opportunity for religious publishing, preparing itself to serve the church and society." Roloff has guided the publishing house through a difficult period in which new computer systems were installed and essential functions were reorganized and centralized: distribution here in Columbus, order fulfillment at the headquarters in Minneapolis. Alan T. Seagren, Lincoln, Neb., board chair, said Roloff's gifts include his knowledge and understanding of Augsburg Fortress based on almost 30 years of service. "He has historical perspective. He has seen significant change and has the ability to identify and move rapidly toward the change that is needed." Seagren said he admires Roloff's knowledge of the church and appreciates "his willingness to address tough issues, to get them out on the table and deal with them." Seagren said the board will encourage Roloff to strengthen the publishing house in the area of technology. Augsburg Fortress employs more than 400 people and is the third largest Protestant church-owned publisher in the United States. It provides resources for the congregations, pastors and members of the ELCA. Roloff's work with the publishing house dates back to 1965, when he began as an editor of confirmation materials. He served in the area of curriculum and resource development in the former American Lutheran Church and in 1976 became director for education resources for Augsburg Publishing. Since the creation of the ELCA and Augsburg Fortress in 1987, Roloff has moved into work in marketing and customer relations. A graduate of Wartburg College, Waverly, Iowa, Roloff earned graduate degrees at Wartburg Theological Seminary, Dubuque, Iowa, and Princeton Theological Seminary, Princeton, N.J. He was ordained in 1961 and served as pastor at Grace Lutheran Church, Green Bay, Wisconsin. Roloff has been a visiting professor at Luther Seminary, St. Paul, Minn., teaching Christian education. Marvin and Shirley Roloff reside in Bloomington, Minn., where they are members of Christ the King Lutheran Church. They are the parents of three adult children. For information contact: Ann Hafften, Dir., ELCA News Service, (312) 380-2958; Frank Imhoff, Assoc. Dir., (312) 380-2955; Lia Christiansen, Asst. Dir., (312) 380-2956